Top Ad Spenders Don't See Returns in Primary
Romney, Perry ad buys don't result in votes
Republican presidential candidates spent the most money ever on advertising during the South Carolina primary, but it didn't necessarily result in success at the polls. Former Massachusetts Gov. Mitt Romney and Texas Gov. Rick Perry spent the most on ads in South Carolina and got little return on their investment, according to The State. Romney and his Super PAC spent $4.7 million for a disappointing second-place finish and Perry spent $2.5 million before dropping out of the race prior to primary day. In contrast, former House Speaker Newt Gingrich spent $2.4 million in South Carolina and still ran away with the primary, earning 40 percent of the vote. Rep. Ron Paul and Sen. Rick Santorum each spent about $1.7 million in South Carolina and…
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Gretchen
8:25 am on Wednesday, January 25, 2012
By the time the election rolls around, I am sick of the TV ads and the phone calls. I wish the candidates would save their money for mailings and let us READ about them. more ›